Raise Your Delivery Costs?

In a June article Forbes make recommendations regarding surging fuel prices, Should You Tack On A Fuel Surcharge? Their general recommendations - if you are a transport company, then yes, customers expect it. If not, yes, but bury it in your general product prices. I couldn't disagree more.

Your customers are looking at your invoices carefully, they can see any increase. Why hide it, just call it what it is. You are sending something big or heavy, it costs more, they will understand. The article quotes Robert Moment, a small-business consultant as recommending that as you place this extra price burden on your customers you:

"make up for it with better quality and customer service,"

yeah like you're not doing this already?! Just tell them what it's for upfront, they will appreciate your honestly.