Forbes (see the March 26th article by Melanie Lindner linked below left) today published in it's entrepreneurs blog a good refresher on starting a business (or from my seat a new product line). They point out the biggest issues - having a solid Value Proposition and defining your Sustainable Competitive Advantage. You do hear these two mantras ad nauseam from venture capitalists, as well as smart angels for that matter. The only way you can obtain significant start up funding is with strong answers to these two issues.
One of the big issues not mentioned in the article was Exit Strategy, what I discussed on Monday. Investors want to know how they get their money back. Do have a read of this one, it will help you from making a fool of yourself.
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