“Retailers and restaurants that benefit from the St. Patrick’s Day holiday are up against a double whammy of an early Easter and the holiday falling on a Monday,” said NRF President and CEO Tracy Mullin.The 18-24 crowd are still the big celebrators and spenders, allocating an average of 20% more money per person than the average and they show much higher attendance than the average.
So if you are a bar or restaurant, I would not spend much marketing money trying to pull in families or married couples, spend those dollars luring college folks and those just out, that's your best bet for a solid return on investment.
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